APPLYBuildWithin is seeking an experienced Digital Marketing Instructor to deliver live, skills-based instruction and facilitate applied projects aligned to the program learning outcomes and syllabus. The instructor will guide learners through hands-on tools and workflows, provide structured feedback, and support completion of mini-projects and a capstone campaign presentation.
About the Program
This 5-week, technology-driven curriculum prepares adult learners for entry-level work in digital marketing campaign execution and coordination. Participants learn end-to-end campaign fundamentals—from strategy, content, and channel selection to asset creation, landing pages, lead capture, email workflows, analytics, and optimization.
- Deliver engaging live instruction aligned to program outcomes, including:
- SMART campaign objectives and KPI development
- Customer journey mapping and audience strategy
- WIOA Digital Marketing Training
- Asset creation in Canva, landing pages in Wix, and lead capture + CRM workflows in HubSpot Free
- Performance tracking using Google Analytics and HubSpot dashboards, plus A/B testing and iterative optimization
- Facilitate the course sequence across: digital marketing foundations, content strategy, personas/KPIs, SEO fundamentals, paid search/SEM, social media planning, design fundamentals, AI design tools, Figma/Framer basics, Wix website building, email marketing, automation testing, and capstone execution. - Assign, review, and provide feedback on deliverables and mini-projects.
Brand voice/style guide + content calendar; search/social brief; portfolio website; email + social campaign and the final capstone presentation.. - Support the Friday asynchronous block by:
- Posting weekly assignments and guidance
- Providing timely feedback and Q&A support
- Monitoring progress and addressing learner barriers. - Maintain a structured, inclusive learning environment for diverse adult learners.
Including clear expectations and strong communication norms (e.g., Slack/email professionalism). - Coordinate with BuildWithin program staff on attendance, learner progress, and completion readiness.
Required Qualifications
- Demonstrated experience teaching digital marketing or marketing technology topics to adult learners (virtual delivery required).
- Hands-on proficiency with core tools and workflows used in the course, including Canva, Wix, HubSpot (Free), and Google Analytics.
- Ability to teach practical campaign execution skills (planning, building, launching, measuring, optimizing).
- Strong facilitation skills, clear communication, and reliable instructional planning.
Preferred Qualifications
- Experience integrating AI tools into marketing workflows (e.g., content drafting, design iteration, productivity).
- Experience teaching SEO/SEM and paid search fundamentals (including budgeting and KPIs).
- Familiarity with Figma/Framer basics and portfolio website development.
- Background in workforce training, career transition programming, or learner coaching.
Credentials / Certification Alignment
The curriculum aligns to credential pathways including HubSpot Academy’s Digital Marketing course and Slack Basics.
How to Apply
- Email the following to jobs@buildwithin.com
- Resume or CV
- Brief summary of relevant digital marketing teaching and tool experience
- Interview availability (include time zone)
- Optional: portfolio or examples of campaigns/marketing assets you’ve built or led
Compensation
Competitive, contract-based compensation commensurate with experience.
BuildWithin is a venture-backed tech company and execution partner building the infrastructure for a modern, skills-based economy. Our platform handles the entire lifecycle—matching talent, onboarding, training, and advancement; at scale and with precision. We build with urgency and intention—because the way people learn and work should be as dynamic as the world around them.At BuildWithin, we operate with speed, ownership, and a deep sense of purpose. This is not a place for spectators. Everyone here is expected to build, solve, and execute; no matter the challenge or ambiguity. We don’t do layers of process for the sake of process. We trust smart people to make smart decisions, move fast, and own outcomes. If you’re looking for predictability or waiting for instructions, this isn’t the place. But if you’re ready to help rebuild the workforce system from the ground up, welcome.
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