BuildWithin

About Us

Why BuildWithin

When we meet with prospective clients and partners, we start by listening: understanding their challenges and identifying the tools that will drive the greatest impact. We meet organizations where they are. Whether they need a full workforce solution or a platform that integrates with existing systems, we adapt to their goals.

We bring firsthand experience implementing on-the-job training as employers. We're practitioners who understand the day-to-day, and innovators who translate real needs into powerful, modern solutions.

Our Values

We Learn by Doing — The most effective instructional moments happen when we practice.

Potential Over Credential — While not everyone has a degree, everyone has skills and potential.

Customer Focus — Our job is to deliver outcomes. We build what our customers need, back it with real support, and make sure it works in the field.

Efficiency — We move fast, adapt quickly, and get things done.

Innovation — We embrace what today's technology makes possible and apply it to solve hard problems.

Our Story

We are practitioners. Over a decade ago, we were running a tech company and building our teams through apprenticeships across engineering, sales, customer success, design, and marketing. We saw the value of developing talent from within. What we didn't see were tools built to support it. So we built them.

That system became BuildWithin, a platform born out of necessity, engineered to manage apprenticeships at scale, and refined by the realities of implementation.

Today, BuildWithin goes beyond apprenticeship. We've expanded into workforce modernization, developing products that help governments and employers streamline enrollment, surface skills, match people to opportunity, and drive measurable outcomes. Our technology supports governments, enterprises, and organizations of all sizes, helping them work smarter, move faster, and solve real workforce challenges.

Meet the team

The founding team has run apprenticeship programs as employers, delivered workforce services inside government, and built the technology behind both.
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William López

President & Co-Founder
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Leads BuildWithin, an employment services technology company and U.S. Department of Labor National Apprenticeship Intermediary.
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Philip Minardi

Co-Founder
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Stephanie Baum

Co-Founder
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Jennifer Gannon

Co-Founder
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Gerardo Gómez

Co-Founder
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Built by practitioners

BuildWithin was built by practitioners. Having spent the last 20 years in education, government, technology, the trades, and enterprises, the founding team has experienced the workforce system from every seat. Today, that experience is built into technology that solves the real, specific problems our clients and partners face.